See's Candies

Role & Skills
Designer
Digital Email Marketing

About
Who doesn't love traditional chocolate? A west coast client that I designed for their weekly newsletter.

Process
Bi-weekly creative discussions with client on how we can deliver the simple but straight forward messaging to readers, also worked with copywriter (Megan Oster) to ensure the message matches with the creatives.

Time for Kids

Role & Skills
Designer
Digital Email Marketing

About
Email Newsletter designed for prospect and newly subscribed customers using hybrid responsive email template system, where modules can be resized, easily be deleted and duplicated for all messages.

The idea behind is to keep the theme similar to Time Magazine so when a user opens this email, it makes them to have a feeling that they’re reading the actual paper magazines as well.

Coupon QA

Role & Skills
UI/UX Designer
Illustration
Prototype w/ XD

About
One of the ways to bring new customers or retain customers to purchase is by offering coupons, however, when there are massive promotions going on involved with different teams, human errors can occur. This tool is designed for Account Strategists at Criteo where they can check the status for each scheduled promos on their own and notify local designers if they see any errors.

Process & Result
I first identified what the challenges that designers and Account Strategists faced whenever we deploy promos and what would likely go wrong which are: Inaccessible, Inefficient and Human Errors.

With these issues identified, I started to explore ideas on how we can come up with solutions by asking different AS on what are the MVP (Most Valuable Product) to include and their expectations from this tool. This functionality was later included in another tool at a larger scale.

tilt

Role & Skills
UI/UX Designer
HTML/CSS/SCSS
Minimal JS

About
In a global company, there are lots of great local initiatives that are built by the local teams, however, often times we don’t know that they exists. This team collaboration project (a designer, backend developer and a project manager from Paris) serves as a central hub of all the local tools where users can search with keywords, like the tools as their favorite, even providing library of code and a secure server to help start building local initiatives easier than before.

Process & Results
We worked as a V-team to identify the criteria of the possibilities of each tool, this includes what type of users will be using, what kind of tool is it (efficient or troubleshooting) and status of the tool etc. We also incorporated a news page for releases/newly launched tools and a user page to review the tools they built and marked as favorite.

This tool was rolled out globally and more than 250+ local initiatives were migrated to Tilt.

Giorgio Armani Beauty

Role & Skills
Designer
Digital Email Marketing

About
A series of digital marketing creatives for Giorgio Armani Beauty - Introducting Giorgio Armani Luminessence – the natural power of light to brighten your skin using its new Bright Regen technology.

Created an email invitation for consumers to experience this new product along with Facebook page layouts for Armani's beauty line in Hong Kong, which then animated in Flash at a later stage.

Revlon

Role & Skills
Designer

About
A microsite introducing Revlon® ColorStay™ Foundation – longwearing coverage with a lightweight formula. This also serves as a promotion invitation/application for the first 50 members to try out this new product at a beauty on-site event.

Different advertising banners were animated later in the stage to retarget potential members.

Rent The Runway

Role & Skills
Strategic Thinking
Creative Design

About
With Criteo Retargeting Ads, there are a couple limitations when it comes to creative banners. One of my clients at Criteo who came to me and showed what they were running with our competitors. My goal was to demonstrate how I can do the banners in a similar way but with better results.

Process & Result
I first created a banner that looks similar to the competitor's and created couple more versions of what I think is the best in terms of performance. After a few rounds of revision with creative approval, we ran a Head to Head test with the competitor and the result was positive that this banner brought more performance than their previous one.

Criteo Creative Gallery

Role & Skills
UI/UX Contributor
Wordpress

About
A webpage that lives in a retargeting ad company to showcase the best of creatives from local designers approved by client.

Process & Result
In this project, I collaborated with two designers (Evan Santiago & Amber Miller) and Alexandra Bannerman from Product Marketing team to come up a gallery showcase that is very easy to navigate and able to view all creatives at a glance. We initially started out by writing what are the items we need to include first and what might be nice to have in the future. We’ve also did some researches on photo gallery in general and what the gallery looks like for some of the competitors.

This page was built in Wordpress along with the main company website which allows Web Production team to easily upload the creatives.

HBO Max Website

Role & Skills
Full Stack Design
HTML5 / CSS3
Animation
Content Management System

About
Different webpages that were built to attract and acquire new customers to sign up HBO Max streaming subscription which include homepage, seasonal page and microsites. All webpages are designed and coded with mobile responsive.

Process & Result
Collaborations with different designers in the design team to execute the final webpages using Drupal Content Management System and Bootstrap for front-end framework. After the initial pages were created, the pages were later optimized in AB tests against different messages, CTAs, amount of content, etc.

Throughout these projects, I've learned a lot on CSS3 Animation and was fascinated how smooth those transitions are and the capabilities of what can be done using it including creating glitching background effect with clip-paths.

VUDU Animated Banners

Role & Skills
Banner Ads Design
Animation
HTML5 / CSS3

About
A webpage that showcased different animated banner mock ups I created for VUDU.

Process & Result
VUDU was looking for creative banners that would help them acquire new customers to subscribe their service mainly in the upper funnel. Since the main audience will be new customers, raising the brand awareness is the key. I wanted to make these banners interactive and animated so it will leave the potential customers to remember the brand VUDU. It was presented to the client and they were very happy to see the creatives and decided to move forward with the Search Banner. These banners are created using an internal company tool that allows us to create animated banners without the need to code, it is later coded as a webpage to include all the screen recorded videos for better presentation.